TRANSFORM
YOUR HEALTH
CONSISTENT DAILY ACTIONS.
EXTREME ACCOUNTABILITY.
LASTING RESULTS.
Like it's a struggle to stay consistent with your goals?
Tired of trying and failing to achieve lasting results from fitness programs?
Like you know what you should do, but you need an outside push to just do it?
Do You Feel…
MEET
Results-Driven Challenge
6-month program focused on 3 simple, consistent actions: 10k steps a day, daily ideal protein intake, 5 workouts per week (3 with weights)
Expert Guidance
Monthly calls with fitness & wellness professionals , offering insights on nutrition, gut health, effective workouts, and more.
Unmatched Accountability
A tight-knit community to cheer you on, hold you accountable, and push you when motivation wanes.
Exclusive Retreat
An unforgettable end-of-challenge event in a stunning location where you’ll compete, celebrate, and connect with fellow members.
CONSISTENT DAILY ACTIONS.
EXTREME ACCOUNTABILITY.
LASTING RESULTS.
CONSISTENT DAILY ACTIONS. EXTREME ACCOUNTABILITY. LASTING RESULTS.
Perfect Setting Where Wealth Meets Health
Without your health, how will you be enjoy the life you work so hard to build?
Basic Habits.
Lasting Results.
20% of your efforts drive 80% of your results.
Tranformative Power of Community
Join a community of like-minded, high achieving individuals.
WHAT YOU GET
WHAT YOU GET
Monthly Community Calls with Nate Robbins or a special guest
Small Group Accountability: You will be in a WhatsApp group of no more than 10 guys or 10 gals to keep you on track daily.
Monthly Group Challenges with cash prizes.
Coaching with Personal Trainer Joseph Ortiz: Enjoy 1 Month of 1:1 coaching to create an effective workout program & understand your macros.
EXTREME
ACCOUNTABILITY
Fit & Fab is designed using these motivators to hold you accountable:
Non-Refundable $1500 Fee: Designed to be just enough to hurt if you decide to quit. (It’s only $250 a month…)
$500 Quit Deposit: Bow out early and lose your deposit.
$100 Wake-Up Call: pay $100 every week you don’t hit your 3 goals. Fees collected go towards end of challenge retreat.
Picture Day: At the retreat, shirts come off, muscles get flexed, and a photographer takes pro shots of your results (no matter what they are).
YOUR
INVESTMENT
Fit and Fab Participation Fee $1500
Upfront Penalty Deposit for missing weeks $600 (fully refundable for any amount not used)
Quit Deposit $500 (fully refundable as long as you don't quit)
Total upfront investment $2600 (with $1100 fully refundable if not used or if you don't quit)
Travel costs for the end-of-challenge retreat are not included in your up-front investment.
HEY, I'M NATE
founder of Fit & Fab
I know firsthand what it means to chase success at the expense of your health.
Despite a successful career, my health was suffering to an alarming degree.
My greatest challenge (maybe yours, too) wasn't knowing what to do to get healthy, but actually motivating myself to do it.
I realized the missing piece in most fitness programs isn’t the workout plan or the diet – it’s an effective accountability structure.
I’m no fitness guru; I’m your peer.
I’m an entrepreneur scaling multiple businesses, and I’m as busy as ever.
I use this challenge to prioritize my own health. I’m honored to guide and inspire you to do the same.
See you in the winner’s circle.
What the Fit & Fab Are Saying…
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"Nate, I’m so grateful you made your health a priority and invited us to join you on this journey. Your effort and leadership in this group have been incredible, man. Like you, I found myself in a tough spot a little over a year before this challenge started. I was at my heaviest weight, navigating life as a new father, and feeling far from my best. Fast forward to now, and I’m the healthiest I’ve ever been—and I know this is just the beginning. This group hasn’t just been a fitness challenge; it’s been a life-changing experience. Thank you for inspiring us all to step up and transform."
Tyler Madden, CEO at Laurelless Home Remodels
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“Joining Fit and Fab has truly transformed my fitness journey. Since becoming part of the community, I’ve seen a major improvement in how often I work out and in my physique. Accountability has been a game-changer—it’s helped me stay consistent and committed to the goals we set as a team. I’ve gained muscle mass and feel stronger than ever. What makes Fit and Fab special isn’t just the workouts—it’s the community. The support and encouragement have motivated me to keep showing up, and the meetups every six months are a powerful reminder of how far we’ve come. They’ve helped me form lasting friendships and see the progress we’ve made together. If you’re on the fence about joining, I highly recommend it. The people are amazing, support is unmatched, and the accountability—along with that final meetup—is priceless."
Kara Beckmann, Real Estate Investor & Interior Designer
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“Fit and Fab got me back in the gym—and back on track. Before joining, it had been years since I worked out consistently. Fit and Fab gave me the push I needed to rehab my shoulder, shed 16 pounds, and rebuild muscle and definition. I’ve also rediscovered a real love for lifting. The final trip was a huge source of inspiration. Seeing everyone’s progress firsthand reminded me why this challenge matters—and motivated me to keep going. If you’re thinking about joining, do it—especially if you’re ready to walk a lot and commit to the process. I’d also recommend getting a coach early on to dial in your nutrition. While I didn’t connect much during the chat or video calls, the final trip created the space to deepen friendships and build real support. I’m grateful I stuck with it."
Tony Franks, Real Estate Entrepreneur
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“Fit and Fab gave me the jumpstart—and the accountability—I didn’t know I needed. I built solid habits in my first round that helped me maintain my physique through the second, even without going as hard. The biggest win? Dialing in my nutrition and being more mindful about how I fuel my body. The community is what makes this special. The friendships, the banter, and yes—even the threat of the penis costume—kept me motivated. I’ve never been this strong or felt this good, even before having a baby. If you’re thinking about joining? DO IT. The financial accountability and support system leave no room for excuses. And Nate—thanks for putting up with me. I needed this, and I’m excited to see how this community continues to grow."
Zosia Madden, COO at Laurelless Home Remodels
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“Fit and Fab helped me lose 25 pounds—and gain a community. Since joining, I’ve dropped 25 pounds, lowered my body fat from 25% to 19%, and even went down a pants size. I look better, feel better, and the progress has been incredibly rewarding. What kept me going? Accountability—and not wanting to be the one who looked the worst at the event! The community played a huge role in keeping me focused and motivated, especially with the emphasis on tracking macros. If you’re thinking about joining, do it. You’ll be surrounded by like-minded people who will push you, support you, and help you hit the goals you set for yourself. One of the best parts? Reconnecting with familiar faces and meeting new people during the final trip. It’s more than a fitness challenge—it’s a community. Thank you for organizing and keeping us all accountable!"
Tim Delaney
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“Fit and Fab helped me rebuild strength—and real friendships. Over the past few years, I lost a lot of muscle. Fit and Fab gave me the accountability and push I needed to turn things around. I’ve lost 20 pounds, trimmed inches off my waist, and rebuilt strength in my arms and shoulders. The community played a huge part in that. The friendly banter pushed me past my limits, while still making space for grace when I didn’t hit every goal. It’s a balance of challenge and support that really works. This program isn’t for the uncommitted—it’s for those ready to change their habits and put in the work. If that’s you, you’ll find not just results, but real connection. Being part of everyone’s growth—and celebrating it together—turned this group into something much deeper. The friendships I’ve made here are ones that will last a lifetime."
Tye Shumway, CEO/Founder of TWS Construction Inc.
THIS CHALLENGE
IS NOT…
For Everyone: The commitment, cost, and effort required aren’t for the faint of heart.
Something You Half-Ass: Results don’t come automatically—you’ll need to show up and do the work.
Always Convenient: Life is busy, but consistent action is what drives results.
Free: The financial investment is there to keep you accountable and committed.
115
Pounds Lost
*13 people in 6 months
20,103
Miles Traveled
40,205,972 total steps
PAST END OF CHALLENGE RETREATS
Coeur d'Alene, Idaho | June 2024
Placencia, Belize | January 2025
Next Up: Malibu July 2025
FAQs
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Expect to spend 1.5-2 hours daily between your workout and getting steps in, though steps can be accumulated throughout your day during meetings, calls, etc.
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Yes! The program doesn't dictate specific workouts beyond requiring 3 days of weights - you can use your existing fitness resources or use one of my recommended workout structures
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As entrepreneurs, financial stakes are super motivating!The up-front investment creates real accountability.
It also supports your monthly calls with fitness professionals and the overall administration of the challenge.
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You're still responsible for meeting minimums. Previous participants have completed the program with injuries like broken noses and dislocated shoulders, adapting their routines as needed.
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The program is designed for busy professionals - you can get steps in airports, do bodyweight workouts in hotel rooms, and most hotels have gyms.
P.S. you get one "free pass" during the 6-month challenge.
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You should consider the end-of-challenge retreat mandatory; it's a crucial part of the accountability structure and community building!
The retreat requires an additional cost beyond the program fees for your flight, room, food/bev, and retreat activities.
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You forfeit your $500 quit deposit and any remaining fee deposits in escrow.
This significant financial penalty helps ensure participants stay committed.
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You'll upload daily stats to a WhatsApp group. You have 3 days to upload stats before they're counted as zero.
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The program combines extreme financial accountability, professional support, and a community of high-achieving peers,.
It's designed specifically for entrepreneurs who need external motivation to balance their long-term health goals with ultra-busy schedules.
